Simple Steps To Improve Search Engine Rankings
At least 85% of people looking for goods and services on the Internet find websites through search engines such as Google, Yahoo!, and Bing.
Optimizing your web pages for high search engine rankings is to attract targeted customers to your site who will be more than likely ready to make a purchase.
The higher your page comes up in search engine results, the greater the traffic that is directed to your website. That's why search engine optimization is crucial for your sites exposures.
But to optimize your site may seem very complicated if not well versed in the ways, but whether you like it or not, it is something that has to be done if you want any hope of getting people to know about your website or blog! To ensure your business is going to succeed online, your site has to be search engine optimized.
You can either invest time or money to study all the technical information available online to figure out how to optimize web pages to achieve higher rankings,or can start few simple items on your pages, make some small adjustments, and most likely see improved rankings quite rapidly.
!st thing to do is examine the title bar on your homepage. The title bar is the colored bar at the top of the page.
Look at the words that appear there when you access your home page. To increase search engine rankings, the words on your home page's title bar should include the most important keywords or phrases, one of which would include your company name.
Then click on all your links and examine the title bars on the pages you access. Each title bar on every single page of your site should contain the most important keywords and phrases taken from that particular page itself. However, avoid very long strings of keywords, keeping them to six words or less. Avoid repeating keywords more than once in the title bars, and make sure that identical words are not next to each other.
The next item to put under your microscope is your web site's content. Search engines generally list sites that contain quality content rather than scintillating graphics.
The text on your site must contain the most important keywords - the words that potential customers will be typing into search engines to find your site.
Aim to have around 250 words on each page, but if this is not desirable due to your design, aim for at least 100 carefully chosen words. If you want to achieve a high ranking on search engines, this text is essential.
However, don't forget the search engines must be able to read the text, meaning that the text must be in HTML and not graphic format.
To find out if your text is in HTML format, take your cursor and try to highlight a word or two. If you are able to do this, the text is HTML.
If the text will not highlight, it is probably in graphic format. In this case, ask your webmaster to change the text into HTML format in order to increase your search engine rankings.
Next we come to what is called meta tags. I know this sounds like something out of a science fiction book, but it is really just simple code.
Many people believe that meta tags are the key to high search engine rankings, but in reality, they only have a limited effect.
Still, it's worth adding them in the event that a search engine will use meta tags in their ranking formula.
To find out if your page is set up with meta tags, you must access the code. To do this, right click your mouse and a box will pop up. Click "view page source".
This will pull up a window revealing the underlying code that created the page. If there are meta tags, they usually appear near the top of the window.
For example,a meta tag would read: meta name="keywords" content=.
If you do not find code that reads like this, again ask your webmaster to put them in. This may not do much for your search engine rankings, but any little boost helps.
Lastly, we come to the issue of link popularity. This is a factor that is extremely important in terms of search engine rankings.
Almost all search engines use link popularity to rank your website. Link popularity is based on the quality of the sites you have linked to from your links page.
Do a Google search and type in "free link popularity check", or "free website link checker" and you will see free sites where you can type in your URL and that will show you what sites are linked to your site. You can even provide some competitors' URLs to compare your site to theirs.
In case there aren't many sites linked up to yours, or the sites that are linked up have low search engine rankings, consider launching a link popularity campaign.
Essentially what you do is contact quality sites and request that they exchange links with your site. Of course, you'll want to do your homework and check out the rankings of the websites you are interested in linking up with. If you're hesitant about contacting them you can do a Google search and find sites that tell you exactly what to say and how to approach them.
Linking to popular, quality sites not only boosts your search engine ranking, but it also directs more quality traffic to your website. Search engine rankings are extremely important for a successful Internet marketing website.
Before you go out and hire a search engine optimization company, try taking some of the simple steps listed above, and see if you can't boost your rankings yourself.
Don't ever ignore this all-important factor in Internet marketing. Remember, the higher your search engine ranking, the more quality customers will be directed your way.
The first thing you can do is to make sure that what ever postings you make, the postings targets relevant keywords. This is called SEO, actually a small part of SEO, and by doing this you will be making your blog more search engine friendly and raising your chances of getting more search engine traffic. If you want visitors to come and click on ads and links this is the best sort of traffic.
Secondly you can comment on other blogs and forums which write on similar topics. Usually you can put a link along with your name and you will pick up traffic from visitors who are already interested in what you write about because they are already reading someone else’s blog on the subject.
Thirdly you can also try writing unique articles and posting them on various article sites. The benefit of which is that you can put links back to your blog in them and so widening the net when coming to attract visitors.
The best way you can go about getting visitors is seeing if another popular blog within your niche will accept a guest post from you. This is proven to generate a lot of traffic and if they like what they find on your blog the chances are they will return.
What you do need to think about is that when someone does come to your blog they find quality, interesting content which will not only make them want to stay but also to return and recommend your blog to friends. If what you write about is boring, or too similar to what other sites offer then the chances are they won't hang around.
And finally generating visitors is something you just have to keep working at day after day and to have patience because things won't change over night. The good news is that there does come a point where your visitors will start generating other visitors for you by linking to your posts and then you can almost allow traffic to come naturally instead of chasing it.